{"id":13199,"date":"2022-10-11T23:56:25","date_gmt":"2022-10-11T23:56:25","guid":{"rendered":"https:\/\/hourglobal.com\/?p=13199"},"modified":"2023-02-06T09:01:31","modified_gmt":"2023-02-06T09:01:31","slug":"what-is-political-priming","status":"publish","type":"post","link":"https:\/\/hourglobal.com\/what-is-political-priming\/","title":{"rendered":"What Is Political Priming?"},"content":{"rendered":"\n<p>The priming theory states that <a href=\"https:\/\/hourglobal.com\/\">media<\/a> suggestively convinces the audience to focus on specific issues rather than the whole picture as a whole in order to determine the performance of political parties and candidates. Oftentimes it can also be referred to as an expansionary or extended agenda-setting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Political Priming?<\/h2>\n\n\n\n<p>Political Priming is when the media creates a certain image in the audience\u2019s mind through putting forward specific issues of the political parties. It is mostly adopted to allow the audience to identify and evaluate each party\u2019s candidates. A series of studies have uncovered the truth that there lies a powerful media effect that goes far beyond the quintessential agenda-setting.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is The Process Of Political Priming?<\/h2>\n\n\n\n<p>The priming theory was first studied by Iyengar, Peters and Kinder in 1982. They entitled this dimension as the \u201cpriming effect\u201d. The theory established its ground on the assumption that majority people don\u2019t have any significant political essence and hence don\u2019t take each thing into account whilst deciding politically. This is where media comes in.<\/p>\n\n\n\n<p>By setting attention to some political factors, the media then establishes the terminologies upon which political decisions are then reached. This also takes into account the overall evaluation of political parties, candidates, and party members.\u00a0<\/p>\n\n\n\n<p>In simpler words, priming occurs when the news media suggestively presents the audience with particular issues. Upon those issues, the government and political leaders should then be evaluated on the basis of their performance.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relation Between Priming And Agenda-Setting<\/h2>\n\n\n\n<p>Priming is oftentimes related to agenda setting. This might be due to the following reasons. The first theory is that people act upon the information already available to them quicker than going and researching themselves. This theory is derived from Hastie and Park. However, the second theory calls in Iyengar and Kinder.<\/p>\n\n\n\n<p>This pair suggests that priming is the final part of the two-fold process accompanied by agenda-setting that takes place with the passage of time. As soon as the agenda-setting has made an issue salient, priming is the paradigm through which &#8220;mass media can&#8230; shape the considerations that people take into account when making judgments about political candidates or issues&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA.png\" alt=\"\" class=\"wp-image-13200\" width=\"990\" height=\"582\" srcset=\"https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA.png 850w, https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA-300x176.png 300w, https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA-768x452.png 768w, https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA-18x12.png 18w, https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA-82x48.png 82w, https:\/\/hourglobal.com\/wp-content\/uploads\/2022\/10\/MASS-MEDIA-163x96.png 163w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<p>To look at it from a rather easier-to-interpret perspective, both theories suggest hassle-free accessibility to information. However, priming is something that takes place afterward with the passage of time.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-positive-and-negative-priming\">What Is Positive And Negative Priming?<\/h2>\n\n\n\n<p>Positive Priming has the sole purpose to speed up the processing. Whereas Negative Priming works totally opposite. A negative prime acts as an agent of lowering speed than actual un-primed levels.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The priming theory states that media suggestively convinces the audience to focus on specific issues rather than the whole picture as a whole in order to determine the performance of political parties and candidates. Oftentimes it can also be referred to as an expansionary or extended agenda-setting.&nbsp; What Is Political Priming? Political Priming is when [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Political Priming? - Hour Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hourglobal.com\/what-is-political-priming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Political Priming? - Hour Global\" \/>\n<meta property=\"og:description\" content=\"The priming theory states that media suggestively convinces the audience to focus on specific issues rather than the whole picture as a whole in order to determine the performance of political parties and candidates. 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