One of the largest teen apparel businesses in the US, Princess Polly was established in Australia by Erin and Wez Bryett in 2010. With net sales of $137.4 million US dollars in 2021, the Gen-Z fashion line, which has become famous among millions of teenagers worldwide for designing popular apparel for instagram and tik tok, doesn’t appear to be slowing down. This article will examine if princess Polly is ethical or sustainable or whether the brand is greenwashing, despite the fact that the business is promoting an ethical and sustainable approach to its supply chain processes.
Princess Polly: Is It A Fast Fashion Brand?
Princess Polly is clearly following the fast fashion concept of constantly shifting trends when we consider the huge number of designs the business carries. Princess Polly is still regarded as a fast fashion brand even if it doesn’t provide its clothing at a low price point. Here are the reasons why:
Workers are typically exploited for this under extractive circumstances, sometimes even children, as with any other fast fashion company. Unfortunately, Princess Polly does not provide any information regarding the rules, working conditions, or procedures used by suppliers to guarantee gender equality, the absence of forced labor, or the right to associate freely. Furthermore, there is no proof that anyone in the supply chain is getting paid a living wage. This all seems to point to unjust working conditions.
Poor Quality At Low Pricing:
Given the relatively low prices, one should not anticipate exceptionally high quality. This fact alone should highlight how difficult it is to maintain decent working conditions when low prices result in poor profit margins. In order to make the costs of the items even more affordable, there are a lot of deals and discounts. This is specifically a trait of a fast fashion company that sells inexpensive, seasonal clothing.
Abundant Synthetic Materials:
Numerous synthetic fibers, including polyester, acetate, “vegan leather,” and viscose sans TENCEL, are used. Overall, Princess Polly doesn’t employ environmentally friendly products, and it hasn’t done anything to cut back on the usage of dangerous substances or water in its supply chain.
Princess Polly does not care to record the greenhouse gas emissions from its supplier chain, even if those from its direct activities are reported.
Not Completely Vegan:
Less than 1% of the products used by the fur-free company Princess Polly come from animal sources. Princess Polly does not use fur and forbids animal experimentation. The company makes sure that none of the materials listed below are used in its clothing. The company is currently not entirely vegan, though, as some of its collections still contain animal-derived materials. By 2030, the company wants to be vegan.
In short, Princess Polly is a quick fashion brand. This can be stated categorically because there are no unambiguous signs concerning the suppliers and their working circumstances, and it is obvious that quantity is more essential to the brand than quality.