Facebook Will End Live Shopping On October 1
Facebook has announced that it will stop allowing users to host live shopping events beginning on October 1, 2022.
Commending a shifting preference for short-form videos among consumers as the driving factor, it will shift it’s attention to Reels, Meta’s short-form videos that are available on both Facebook and Instagram. instead.
Facebook launched live shopping in August 2020. The goal was making online shopping easier and help retailers grow their businesses. It provided retailers to interact and sell items to their customers.
Facebook live feature will still be available to use, but ecommerce merchants will not have the ability to create playlists or tag products. Retailers will now have to find new ways to sell their items on Facebook. This means they’ll have to purchase display ads and creating collections.
Meta Increases Focus On Short Videos
While competing with Tiktok, Meta has increased its invest in Reels. It allows videos to be shared across both Facebook and Instagram.
The video feature, which was first met with hostility by Instagram users, has also increased in popularity. According to the Integrity Institute, a social internet organization, short-form videos were deemed for 11 of the top 20 posts on Facebook.
This feature has presented many opportunities for sellers to use to sell and contact their customers.
“If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram,” Meta said in the blog. “You can also tag products in Reels on Instagram to enable deeper discovery and consideration.”
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